Well it's been a while since I blogged but it's time to get back in the groove.
I recently came across an interesting website through a friend. Let me ask you: do you know how the results of your Google search are determined? Organic Google search results (the results that are NOT paid-for advertisements) are based upon an ever-modified complicated algorithm. If the algorithm is so complicated, some businesses fear there could be certain aspects that block their results from showing. Check out this article that was in the Star Tribune:
http://www.startribune.com/business/130093678.html?page=all&prepage=2&c=y#continue
The secrecy of Google's algorithm in addition to their sheer size as a company as well as their nearly 80% market share has raised questions of thwarting Antitrust laws.
http://www.nytimes.com/2011/09/19/technology/googles-to-face-congressional-antitrust-hearing.html?_r=2
It's an interesting debate going on and I would like to hear what you guys think. Go to the website FairSearch.org to read more about this topic and write me back!
My roommate has his own business, and literally, he spends hours updating his webpage just to make it get a higher ranking on Google. The complications that arise from just complying with the standards of Google is making it impossible just to run his business confidently! The market share is definitely something they worked hard at, but I cannot find anything that I am looking for if it isn't an obvious search. They might even be pushing themselves out of the market.
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