I thought this was a fun post to see the past attempts by Burger King to create viral commercials. Of course the most remembered was the subservient chicken who would do any command the computer user typed.
How was this subservient chicken such a success? It was interactive, customizable, entertaining, and playable. All of which are included in the 6 Great Foundations of Great Digital Creative posted by soapcreative.com.
Other Burger King ads from the years are just as fun. Check out more at:
http://adage.com/article/agency-news/slideshow-burger-king-crispin-ad-creative/149491/
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