Old Spice Knows Viral

It must be that Old Spice really knows its viral marketing tactics. They stole four of the ten spots on Ad Age's "Biggest Viral Ads of the Year". Here is the top Old Spice video, viewed nearly 6 million times on YouTube:

So how can I study Old Spice's campaigns to improve my own digital presence? The key?: integrated communication. To establish my digital identity and make it known, I need to integrate all my digital footprints into one interconnecting web. This means linking my Facebook, Twitter, LinkedIn, and blogs together by mentioning each outlet on every other outlet; tweeting about a new blog post, posting links to Facebook, blogging about tweets, etc. And I'm already on my way to success! I've tweeted about the Ad Age article that I mentioned above.

Unfortunately digital viral success does not happen overnight. It takes time and consistent effort to create a digital identity. Since creating my Twitter account, I have a measly 4 tweets and only a handful of followers, ten to be exact. Based on my relative lack of activity, my Klout score was surprisingly high: 15! Read on:

Courtney Stinson is an Explorer

She actively engages in the social web, constantly trying out new ways to interact and network. She's exploring the ecosystem and making it work for her. Her level of activity and engagement shows that you "get it", we predict you'll be moving up.

So here's to tweeting, posting, blogging, and establishing my digital presence! I'll keep you posted ;)