As I am just new to the blogging world and trying to focus on viral advertising, I thought I would do some research on how to create a successful (viral) blog.
The Eloqua Social Media Playbook offers an easy read on how to become a great blogger.
Here are Six Guidelines for Successful Blogging as suggested by Eloqua:
1. Support colleagues by leaving comments, tweeting, sharing a link, etc. to strengthen coworker relationships.
2. Become a thought leader: contribute. Be diverse, useful, and be an expert to increase leads, media coverage, and overall industry clout.
3. Point prospects to relevant entries; use your blog like a tailored Wikipedia entry.
4. Build relationships with influencers and prospects. Utilize Google Blog Search and Technorati to find industry leaders to comment on and promote.
5. Track competitors to gain insights into what they are interested in.
6. Gain industry insights by sorting through the millions of blogs to find specific blogs on just about anything you want to learn about.
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